In today’s highly competitive hospitality market, standing out is no longer just about plush bedding or complimentary breakfast. Business and leisure travellers alike are increasingly prioritising wellness and that includes opting for accommodation that offers access to a well-equipped, thoughtfully designed fitness centre.
Wellness is No Longer a Luxury
From boutique B&Bs to luxury chains, wellness is becoming a key differentiator. A study by RLA Global found that 80% of guests are more likely to return to hotels offering personalised wellness services, including tailored fitness plans and spa treatments. Globally, the wellness tourism sector continues to outpace general tourism growth and hotels that adapt will be the ones that thrive.
Fitness facilities, whether a compact functional room or a full-service gym, are increasingly being seen as essential rather than optional. And with more travellers aiming to maintain their routines while away from home, this trend is only accelerating.
Fitness Facilities Boost Revenue and Loyalty
Wellness amenities directly influence your hotel’s revenue potential. Not only can a high-quality gym justify higher room rates and attract a premium clientele, but it can also lead to increased occupancy, longer stays and more return bookings.
Travellers searching for accommodation often filter by amenities. Being able to say “yes” to an on-site fitness centre moves your listing to the top of the shortlist, particularly for business travellers and health-conscious guests.
What Should Hotel Gyms Start With?
For hotels venturing into the realm of fitness amenities, initiating with a thoughtfully curated selection of equipment is paramount. This approach ensures catering to a diverse guest profile while maintaining spatial efficiency and budget considerations.
Below is a recommended starter set of equipment, each chosen for its versatility, compact design, and appeal to both novice and seasoned fitness enthusiasts:
1. Cardio Equipment:
An essential for cardiovascular workouts, the treadmill accommodates guests’ walking or running needs. The Matrix Endurance Treadmill delivers intense performance and comfort, boasting precision engineering and robust components built for years of heavy, high-intensity use. Its smart maintenance features ensure it’s always ready for a steady stream of dedicated users.
2. Strength Training:
Versatile and fundamental for strength development, a selection of free weights, including weight plates and barbells, allows guests to perform a wide range of exercises. To complement these, an adjustable bench and a specialised bench are key.
- The Matrix Multi-Adjustable Bench is essential for varied exercises, offering durable, club-quality functionality.
- For dedicated upper body workouts, consider the Matrix Magnum Olympic Shoulder Bench (MG-A45). This commercial-grade bench is designed for safe and effective shoulder presses, featuring solid construction and integrated Olympic plate storage.
- To maintain an organised and safe environment, robust storage solutions are crucial. Consider the Matrix Olympic Weight Tree (MG-A94), specifically designed for Olympic plates, and the Matrix Weight Tree with Bar Holders (MG-A67B) for integrated plate and barbell storage.
3. Functional Training:
For guests seeking varied full-body workouts efficiently, a commercial multi-station offers a comprehensive solution. The Matrix Aura 4-Stack Multi-Station (G3-MS40) provides multiple configurable stations, including options like adjustable pulleys, lat pulldowns, and low rows, all built with durable, commercial-grade construction to withstand heavy use in a hotel environment.
Looking Ahead
It’s an exciting time to be part of a shift where hotel gyms are no longer hidden in the basement – they’re becoming a marketing feature in their own right.
By giving guests the tools to stay active and socialise in a fitness environment, you’re not just helping them stay fit; you’re keeping them coming back.
Start building your hotel’s wellness edge with Johnson Fitness today.
